Monday, April 29, 2013

New film invites us into the world of our pets to rediscover moments of pure joy

NEW YORK, April 29, 2013 /Canada NewsWire/ - Savour Every Moment, a new short film by renowned filmmaker, Keith Hopkin, was an instant hit with pet lovers and pets alike when it debuted on Saturday during the Tribeca Film Festival in New York City.

Shot on location in sand, snow and underwater with some help from famed photographer Seth Casteel, Savour Every Moment invites us into the world of our pets — even offering a pet's eye view — to rediscover and appreciate the simple joys of life.

Using slow motion and GoPro cameras, Hopkin helps us appreciate our pets in a way that's unlike anything captured on video before. It is brought to life with the help of a musical score by Carly Comando, whose work has been featured as part of an advertising campaign by the National Basketball Association and in an Emmy Award winning episode of The Simpsons.

The film features the big screen debut of Bonkers the Boston Terrier, Beans the Chihuahua and Jupiter the cat, as well as a special guest appearance by Mia, the White German Shepherd star of Hopkin's viral video sensation, "Dogs in Cars."

"I wanted to capture, in a simple and pure way, the almost magical effect our pets can have on us by helping us see even small things from an entirely new perspective," says Hopkin. "It's a fascinating subject to explore."

Savouring every moment

The Savour Every Moment film was created with the help of an artistic grant provided to Keith Hopkin from Petcurean, a Canadian-based, family-owned pet food company, known for its unique epicurean inspired recipes.

"Dogs and cats seem to possess some inner secret to enjoying life," says Jessica Holtz, Petcurean Marketing Manager. "The film celebrates how they are able to savour every moment, every day — the fun, the loving, the silly and the playful."

"Video: Savour Every Moment, a new short film by famed filmmaker Keith Hopkin, with an artistic grant from Petcurean, debuted on Saturday during the Tribeca Film Festival in New York City."

Unfazed by celebrity

Savour Every Moment was an instant hit with pet lovers and pets alike at screenings during the world-famous Tribeca Film Festival.

Thousands of people, along with countless pets, viewed the film for free and had their photos taken with the pet stars of the film, who were unfazed by the attention that came with their newfound celebrity.

"This film was absolutely breathtaking and anyone who has ever loved a dog or cat will relate to all of the beautiful moments represented. I can't wait to share it with my friends." - Amanda Shore, New York Resident

"Savour Every Moment captures all of those special times I've spent with my pet. It made me tear up at certain points!" - Chloe Tennyson, New York Resident

Share your own story

Pet lovers everywhere can now enjoy Savour Every Moment at home or on the go — perhaps side-by-side with their pet — at www.petcurean.com/savoureverymoment. Pet owners can also share the film and upload their best, silliest, or sweetest photos of their pets along with stories, poems or other words that express how they savour every moment with their pets.

About Petcurean

Petcurean pet food is made with the same love and care that is put into preparing dinner for their own families; they're epicureans.

Petcurean recipe inspiration starts by thinking about real food. Every recipe is created with passion and purpose. They are recipes that nobody has thought of making and when it comes to ingredients, only the best of the best will do. Petcurean works with a trusted network of farmers and rangers that produce healthy, premium quality market-fresh meats, veggies, fruits and berries. They are cooked with creativity, energy and an overarching love for cats and dogs. Finally, with the Petcurean seal of approval, Petcurean recipes are enjoyed by pets everywhere.

Petcurean pet food is sold exclusively through pet specialty retailers throughout Canada and the United States. Visit www.petcurean.com/retailers for more information.