
Canada's Biggest Clicks: Yahoo! Canada 2009 Buzz Index Ranks Canada's Favourite Online Topics - From Rising Stars and Celebrity Farewells to the Economy, H1N1, Balloon Boy and Twilight
This Year's List Also Includes the Most Notable Searches of the Decade
TORONTO, December 1 /Canada NewsWire/ - Even the King of Pop is no match for Canada's hockey obsession as NHL takes the top spot on the Yahoo! Canada 2009 Buzz Index as the most searched term in 2009. Michael Jackson's death rocketed him back into the global spotlight and the number five spot overall.
RuneScape, a free MMORPG (Massively Multiplayer Online Role-Playing Game) and last year's number one, took the number two spot ahead of UFC and WWE.
Now in its fifth year, Yahoo! Canada's annual compilation of results explores the search habits of millions of Yahoo! Canada users, and provides unique insights into consumers' interests and emerging trends. In a year that saw persistent fears about the economy, and the rollout of H1N1 vaccination clinics across the country, Canadians still managed to have a little fun as sports and entertainment topics dominated the top 10 most searched terms of 2009.
"Although sports and pop culture-related search terms always do well on the list, you could argue that interest in these topics is even higher during tougher economic times," says Derek Chezzi, Managing Editor, Yahoo! Canada. "Michael Jackson's memorial, although sad, also reminded us of a lot of positive and hopeful times, and united us in a shared experience, while the current frenzy around the Twilight series (this year's most searched movie) is a great example of how we love to escape into other worlds where almost anything seems possible."
Bye Bye Britney - After years of placing in the top 10, Britney Spears seems to have sorted out her life, but doesn't make this year's list. Instead, two female stars who couldn't be more opposite, Megan Fox and Susan Boyle, replace Britney and Miley Cyrus on this year's top 10. The raw singing talent and rumours swirling around about American Idol's runner-up, Adam Lambert, no doubt kept the show in the search spotlight as it grabbed seventh spot this year, up from tenth in 2008.
Sports Rule - We'll take our sports any way - on ice, in a ring, on the court or on the track. No longer on the fringes, UFC (Ultimate Fighting Championship) moves from ninth spot in 2008 to third on the list of most searched terms in 2009. Keeping it in the ring, WWE takes fourth spot, a move up from sixth last year. NASCAR repeats its 2008 performance by again taking eighth spot, while the NBA bounces onto the list in ninth spot overall.
Top 10 Canadian Searches in 2009:
1. NHL
2. RuneScape
3. UFC
4. WWE
5. Michael Jackson
6. Megan Fox
7. American Idol
8. NSACAR
9. NBA
10. Susan Boyle
For More Buzz!
To see all of this year's top search lists, please visit: ca.news.yahoo.com/indepth/
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and qc.yahoo.ca. In Canada, Yahoo! sites were visited by more than 17 million Canadians in October, 2009 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.